Erika Santos, a beauty guru hailing from Albany, NY, is the face of the up-and-coming web series Beauty on a Budget, a weekly show targeted at women ages 25-35. With a growing fan base, Erika has found a way to bring women of all ages beauty and health tips that won’t break the bank, yet make women look and feel as if they are using and wearing the most expensive products on the market. Already in its third season, Beauty on a Budget has proven to be a girl’s go to guide on all things beauty, teaching tips on how to save, to shop like a professional, to turn rags into riches and to apply the latest beauty tricks and techniques from respected beauty experts. In essence, Erika’s goal is to “live a champagne lifestyle, on a beer budget.”

Aside from her YouTube page, Santos shares her knowledge and tips through multiple social media channels such as Facebook, Twitter, her website, and the blog, Gorgeous, Darling! where she is a weekly columnist and beauty editor. Gorgeous, Darling! Is a beauty blog based on Beauty on a Budget, with a readership of 12,000 and counting, that features a wide variety of content in addition to beauty, including fashion and lifestyle. The blog also features contests that readers may enter to win coveted beauty and fashion products.

Both the blog and web series have enjoyed great success, catching the attention of Kermit Hayes studio, Some Girls Boutique  all of which are contributors and affiliates of Beauty on a Budget and Gorgeous, Darling! When Erika isn’t busy with her show and blog, she is also a Public Relations Specialist at a non-profit organization and an aspiring actress.  Erika is definitely someone to watch.